Ode Brewing Co.
The Squeege Beer Packaging
Located in El Paso, TX, Ode is a brewery that aims to serve their city thoughtfully crafted eats and libations. The Squeege is a brown ale recipe by Ode's very own John Pilhoefer, and a gold-winner at the Great American Beer Fest in Denver, CO – the first brew from El Paso to do so. Inspired by end page patterns of classic books, we decided to tell the story of this winner right on the can.
Art Direction: Joel Martinez, EME Design Studio