lea tellez

Ode Brewing Co.

The Squeege Beer Packaging

Located in El Paso, TX, Ode is a brewery that aims to serve their city thoughtfully crafted eats and libations. The Squeege is a brown ale recipe by Ode's very own John Pilhoefer, and a gold-winner at the Great American Beer Fest in Denver, CO – the first brew from El Paso to do so. Inspired by end page patterns of classic books, we decided to tell the story of this winner right on the can.

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Art Direction: Joel Martinez, EME Design Studio